Subscription revenues of broadcasters would rise by 40 per cent to Rs 94 per subscriber per month compared to Rs 60-70 now, it said, adding that with viewers likely to opt for popular channels, large broadcasters would have greater pricing power.Subscription revenues of broadcasters would rise by 40 per cent to Rs 94 per subscriber per month compared to Rs 60-70 now, it said, adding that with viewers likely to opt for popular channels, large broadcasters would have greater pricing power.
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